Get High-Quality Leads with Google Ads

Google, the world’s leading search engine, offers a powerful advertising platform known as Google Ads. This tool enables businesses to display their products and services across Google Search, YouTube, and partner websites. With its pay-per-click model, advertisers only pay when users interact with their ads, making it a cost-effective solution. Google Ads also provides precise targeting options, ensuring that the right message reaches the right audience at the right time.

 

 

Categories of Google ads

1. Search Ads

Search ads appear on Google’s search engine results pages (SERPs) when users enter relevant keywords. These are text-based ads and are usually shown at the top or bottom of the search results.
Example: A local bakery bidding on the keyword “birthday cakes near me” will appear at the top of search results for that phrase.

2. Display Ads

Display ads appear on websites that are part of the Google Display Network (GDN), which includes millions of sites, apps, and Google-owned properties like YouTube and Gmail.
Example: A travel agency can use display ads with enticing images of exotic destinations to inspire users browsing travel blogs.

3. Video Ads

Video ads run primarily on YouTube and across the Google Display Network. These ads can play before, during, or after video content, and they’re great for capturing attention and driving engagement.
Example: A fitness brand could use a 30-second workout demo as a video ad on YouTube to promote a new product line.

4. Shopping Ads

Shopping ads display detailed information about products, such as images, prices, and store names. These ads appear on the Google Shopping tab, as well as within regular search results.
Example: A clothing retailer could showcase specific products, like “men’s running shoes,”  directly on the search results page.

5. App promotion Ads

These ads are designed to promote mobile apps across Google Search, Play Store, YouTube, and within apps on the Google Display Network. They automatically adapt to the platform and audience.
Example: A language-learning app could use these ads to target users interested in travel or education.

6. Performance Max Campaigns

Performance Max is a newer campaign type that uses AI and machine learning to show ads across all of Google’s inventory from a single campaign. It optimizes for specific conversion goals using real-time data.
Example: An online store wanting to maximize sales can run a Performance Max campaign that automatically adjusts  creatives, and placements.